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Black-Owned Baby Businesses Guide

Stand with us as allies in word and action by promoting equality for Black inventors, business owners, experts,
and families. Support Black businesses when choosing where to buy baby and children's items.​

( If you know a Black-owned or operated baby & kids brand that should be on this list, please send us an email! )

Baby & Kids Retailers. Shop Small!

Happy Mango
Crunchy Boutique
The Eco Baby Co.
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Amazing retailer of car seats, strollers, clothing, diapering, toys, and everything you can think of - online and in-person!


The shop for natural parenting in DFW, Texas! Online store has tons of cute things, be sure to check them out!


Chicago baby and kids retailer with cute clothing, gifts, and more! Shop online, curbside pickup, and a storefront that (hopefully!) opens soon!


While it looks like they're closing their business, they still have some lovely, natural, eco friendly items left on their website, so head over. <3

Milk and Honey Babies
The Little Ark
Little Nomad
Le Petit Organic
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Hip, luxe, stylish baby and kids retailer in Hudson Yards, NYC! Everything from strollers to clothing, 

cribs, highchairs and more!

Founded by a Marriage and Family Therapist, this retail store near Oklahoma City features a curated range of lovely baby and kids items, gifts as well as community play and resources!

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Starting with a T-shirt line, Little Nomad has grown to include a retail storefront in Richmond, VA with a wide range of modern children's apparel!


Le Petit Organic is an online boutique retailer that sells fun and quirky children's clothing and accessories from 0-8 years. You'll find so many sustainable, handmade & vintage treasures here!

Kids Swag
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Seedlings is a baby and children's retail store and website that provides the highest quality non-toxic toys, cribs, rockers, highchairs, strollers, car seats, clothing, books, natural bath and body products, baby gear, shower gifts and much more. Based in Tampa, FL!

KIDS SWAG is an online marketplace of amazing brands that embody the core principle: Mindful Representation.  You'll find party supplies to backpacks, books and toys to clothing in their shop - and they ship worldwide!

Taylor + Max
Sugarcup Trading Co.
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A lovely IL-based boutique with unique designs that are ethically and consciously made for the modern family. You'll find clothing, toys, gifts, baby items, and more!

This Illinois-based whimsical children's boutique features well curated fashion, gifts and toys from around the world!

Prenatal & Feeding Products

Roots + Land
The Honey Pot Co.

The prenatal with 12 essential nutrients for your body & baby, before & during pregnancy. Just clean ingredients in two small pills. Gentle on an empty stomach. Non GMO. Vegan Friendly. No Synthetic Fillers.


Created by an RN/IBCLC/Mom of 2, MilkyMama has ALL the delicious treats to help boost your milk supply! Lactation Drinks, Brownies, Smoothies, Cookie Mixes, Cookies, Tinctures and so much more.


Reusable, silicone breast milk storage bags! An awesome eco-friendly solution to plastic that grows with your child.

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1st plant-based feminine care system on the market. Made by humans with vaginas for humans with vaginas. Also featuring an excellent collection of postpartum care products!

Midwives, Doulas, & Lactation Support!
Nomi + Sibs
Queen & Baby Box
Brauxiliary Band
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Check out this amazing resource to help you find a great midwife or doula, IBCLC, or other wellness practitioner for your prenatal
care & birth!

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Meet the reusable and silicone-engraved label for drinkware, personalized with your little one's name. The colors are super stylish, and we love how fun and practical these are for the gym, daycare, school, and more!


Buy one or subscribe to a curated gift box designed for the working and nursing mom! It features 4-6 full-sized products from top brands to help you on your breastfeeding journey – like milk storage bags, wipes, snacks, and other goodies.


This genius product was designed for no-fuss, convenient pumping on the go. No need to remove clothing or wear a special bra - this band attaches to the bra you're already wearing. Honestly, it may be one of the most underrated products for pumping moms on the market!

Baby Products

Elev8ed Cre8ion
Shine Cloth

Natural baby grooming and modern childproofing products that range from nail clippers to corner protectors - and much more.


The ONLY Hybrid Sling & Soft Structured Carrier with a Nurse 'N Go feature. (And 7+ carrying positions!) 


The ultimate parenting backpack with pockets galore. Stylish and featuring every tiny detail you could want! Preorders LIVE now! 


The original creator of the Black Lives Matter diaper! Made in LA. Shipping again end of June!

Little Muffincakes
Yummy Spoonfuls
Wrapsody Baby

Representation matters so Little Muffincakes is filling voids by providing blankets, bibs, apparel, wrapping paper and other products with relatable imagery.

Pee-Kaboo Potty Stickers are a fun and unique way to potty train your child.  No more cajoling, no more candy treats.  Simply stick the pee-kaboo reusable potty training sticker™ into a portable potty and watch what happens!


Homemade just got ridiculously easy. Give your toddler the highest quality meals made with farm-fresh,
organic whole ingredients, in just minutes!

Beautiful, lightweight and comfortable woven and stretchy wraps and ring slings with lovely batik designs and superior versatility!

Modern Mama
Cooper Rose
Ella Dane
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This is a brand new company, launching very soon, featuring silicone feeding accessories in the most beautiful palette of colors!

Flax linen & organic cloth diapers. Kangas. Nursing Pads. Clothing. So many soft, luxurious, & sustainable products that will nurture your baby! We love the style and love that you can feel was put into this beautiful brand.

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Gift Sets, Bibs, Snuggle Blankets, Cloth Wipes, and so much more in lovely organic textiles with beautiful prints! Anything in their store would make a great gift for the baby in your life.


Modern, sophisticated, and stylish diaper bags that suit moms, adventurers, and individuals on the go. It’s the bag made for moms by a mom.

Books & Toys

Pretty Please Teethers
Healthy Roots Dolls
The English Schoolhouse

Natural, Modern, & Handmade teethers, (including the most beautiful & insta-worthy Rainbow & Rays Teether!) made in Utah!


Zoe is an 18” vinyl doll with hair you can style, wash, and use real hair care products on - teaching kids to love their curls!


An award-winning boutique publishing house based in Texas and managed in Rome! They specialize in literary luxury in books, audiobooks, and art. 


An adorable line of plush friends that kids can take from playtime…. to bath time! The next generation of washcloths.

She's All That
Puzzle Huddle
Little Likes Kids
The Fresh Dolls

Coloring books for ages 5-8 and scrapbook kits for ages 8-18 that teach kids about famous successful African American women while sparking creativity.


The family that created Puzzle Huddle believes that all children should be reflected in a variety of products. As a result, they decided to create puzzles that affirm and inspire diverse children!


The Coolest Puzzles. Placemats. Playing Cards. Memory Games. Little Likes Kids develops ways to play that support early learning! You'll love the illustrations as much as we do!


The most diverse collection of dolls ever, on a mission to make every kid feel beautiful. They're 12" tall, totally poseable and have a ton of trendy fashions to choose from!

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MahoganyBooks is an indie bookstore in DC (& online since '07!) that promotes reading, writing, and cultural awareness as tools to improve self-esteem, self-love and ultimately communities. You'll find a large and high quality children's and juvenile book section - and an excellent and thoughtful selection for grown-ups too!

The Black Toy Store
Harper Iman
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The Black Toy Store is your online destination for hand-picked, curated children’s toys, games, books, and gifts that reflect the beauty and diversity of the African diaspora.

Created by a mom + daughter duo, these beautiful heirloom dolls reinforce to children of color how important they are, how smart they are, how beautiful they are, how talented they are, how creative they are - and kids can identify with them.

Brave + Kind

An indie kids bookshop featuring a carefully curated selection of diverse and beautiful kids books!

Clothing & Accessories

KaAn's Designs
Lucy Lue Organics
Sun and Lace
Yinibini Baby
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Guaranteed you’ve seen their cool “The Original, The Remix, and The Encore” family matching shirts viral on social media. What you don’t know is how cool the REST of their clothes are! Hand printed in Indiana!

Meet this modern line of baby basics, exclusively made in dreamy soft GOTS certified organic fabrics. They're earth-friendly, and gentle on baby's skin. We're drooling over the entire lovely collection!

These sweet handcrafted leather baby shoes, boots, bows and beautiful leather bags are made by a Wisconsin mom! Every item is unique. Such a great gift idea or a keepsake for your own little one!

Organic cotton tees, onesies, pullovers and more featuring cute screen printed designs. We are loving the Leader Collection for your little future world changer!

The Rooted Baby Co.
Green Hearts Pink
Le Petit Elle
Truth + Gold
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Learn about Ghana's rich history and heritage through absolutely beautiful African prints, Ashanti dolls, matching accessories, and mealtime products.

It was so hard for us to choose a photo from GHP that best represented the incredible range of stylish baby & kids fashion available in this boutique. You're going to have to go explore their website for yourself. Be sure to make ample room in your kid's closets first!

Designed by the creator of Le Petit Organic (listed above in retailers!), this line of winsome vintage, organic children's clothing is the perfect unique style statement.

A lifestyle brand where parenthood meets social activism. Want to wear something with a fierce message? Look no further!

Mo's Bows
Random Rompers Apparel
Pip Pip Hooray
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Wear Magnepels on your vest, blazer, sweater and anything else you can imagine. No more poking holes in your garments. Perfect sizes for little kiddos too! 

A fun-loving, yet sophisticated line of fashion accessories founded by a 9 year old on a mission to make you look and feel your best! Oh yes.. you saw this on Shark Tank nearly 10 years ago and the line is even more amazing today!

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This Texas-based brand makes cute kids clothing including rompers, shirts, leotards, dresses, leggings, and more. We love their "step-in" neckline style of romper for easy clothing changes for the toddler on-the-move!

Pip Pip Hooray is a children's clothing boutique aimed to bring to you fashion forward whimsical pieces that will put the icing on top of the already magical years of childhood.  Here we believe that kids should be comfortable, free to laugh play learn while stylish too!

Other Cool Stuff We Love!

Play Pits
Pur Home Clean
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There's a reason why thousands of families all over the world love this non-toxic, natural deodorant! It's perfect for sensitive skin, smells glorious, and keeps you FUNK-Free!

Household cleaners and laundry detergent that works. Earth safe, human safe, no yucky ingredients!

Coral Oral 

Not only are these toothbrushes more aesthetically pleasing, you differentiate each brush by its pattern and not by its color. Our company is youth ran, black owned, and features interesting oral health facts including a Black history fact that we all should know!

Darlyng & Co.

Every product they make is not only gentle and safe for sensitive skin but can be used on the entire family! (And besides great skincare and other cool products, check out their Affirmation Cards for kids!)

McBride Sisters Wine
BLK & Bold Coffee

Now the largest African-American-owned wine company in the United States, this wine collection was created by two sisters with an EPIC story that you've got to read!


Organic, Fair-Trade certified coffee and specialty teas. They also donate 5% of profits to at-risk youth organizations! 

Now you will finally understand why your grandmother wanted to save the wrapping paper. Our oversized, premium-weight sheets will please even the most discerning wrappers.


Throw pillows. Candles. Dishes. Kitchenware. Apparel. Gifts. Decor. Move over Target, EcoVibe has everything you've got, but is so much more sustainable, community-focused, and conscious.

Estelle Colored Glass

LooHoo Wool Dryer Balls gently soften clothes without the harmful chemicals found in fabric softeners and dryer sheets - and can make your dryer more efficient! Plus, they plant mangrove trees with purchases too!

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This is a stunning luxury brand of hand-blown (in Europe!) colored glass cake stands and stemware. It has vintage vibes (think carnival glass or depression glass in your grandmother's china cabinet) but fits into a modern home. Seriously beautiful and unique!

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The most beautiful party supplies and accessories, celebrating little black and brown girls! Choose mermaids, ballerinas or a princess theme for the perfect party ambiance.

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